TL;DR: What You Need to Know
- 76.8% of shoppers abandon their cart globally in 2026 — Odoo 19 now includes native recovery automation for future carts
- Click & collect is now built in with real-time per-location stock visibility, no third-party app needed
- AI-assisted product recommendations and mobile comparison are live in Odoo 19 online stores
Over three-quarters of shoppers who add something to your cart never complete the purchase. That is not a rounding error. For most Odoo merchants, it represents the single largest source of lost revenue in the entire business.
Odoo 19 addresses this directly. The update ships with six meaningful e-commerce improvements: automated abandoned cart recovery, click & collect with live inventory sync, AI-assisted product recommendations, mobile product comparison, wish lists, and a streamlined custom checkout flow. This is not a minor polish release.
Here is what changed, how each feature works in practice, and what you need to set up before you go live.
https://www.odooskillz.com/web/image/9052/odoo-19-ecommerce-features-2026-1.pngWhat Changed in Odoo 19 for E-Commerce
Odoo 18 introduced a solid e-commerce foundation, but it left merchants relying on workarounds for common retail scenarios: cart recovery needed email automations built manually, click & collect required external inventory tools, and product recommendations were entirely manual. Odoo 19 makes these native.
The six core improvements ship as part of the standard Website module in Odoo 19:
- Abandoned cart recovery — automated email sequences triggered by cart inactivity
- Click & collect — customer-facing location picker with real-time stock per site
- AI product recommendations — algorithm-driven related and frequently-bought-together panels
- Mobile product comparison — side-by-side spec comparison on phones and tablets
- Wish lists — save-for-later that persists across sessions and devices
- Custom checkout steps — remove or reorder checkout fields to reduce friction
Each feature is configurable through the standard Odoo backend. No custom modules required for the baseline functionality. Add-ons like POS Ultraprint by Odoo Skillz extend this further with direct ticket printing for pickup orders that flow through the Point of Sale, eliminating the IoT Box requirement entirely.
Abandoned Cart Recovery: Setup and Best Practices
The global cart abandonment rate hit 76.8% in January 2026, according to Sendtric benchmarks. In beauty and personal care, the rate reaches 81.71%.[1] In other words: most people who show intent to buy do not complete the transaction. Recovery automation closes a significant fraction of that gap.
Odoo 19 abandoned cart recovery works as follows. When a logged-in customer adds items to their cart and does not complete checkout within a configurable time window, Odoo queues a recovery email. The email includes a direct link back to their cart with items preserved.
Important Constraint to Know
Odoo 19 abandoned cart recovery only targets carts created after the feature is activated. Historical carts are not in scope. Plan your go-live accordingly: activate the feature early, then give it 2 to 4 weeks before evaluating recovery rates. Do not expect results from day one.
Setup Steps
- Navigate to the Website module in the Odoo backend
- Go to Configuration and locate the Abandoned Cart settings
- Set the inactivity threshold (24 hours is a reliable starting point)
- Draft your recovery email with a clear subject line and a prominent cart link
- Enable the feature and confirm the scheduled action is active in the Technical menu
Key Benefits
- Native automation — no external email marketing platform required for basic recovery
- Cart link preservation — items remain in the customer's cart when they click through
- Configurable timing — adjust the inactivity threshold to match your typical purchase cycle
Click and Collect with Live Inventory Sync
https://www.odooskillz.com/web/image/9053/odoo-19-ecommerce-features-2026-2.pngClick and collect sounds simple but it has historically been difficult in Odoo because real-time stock by location was not customer-facing. A customer would choose to pick up in-store, arrive, and find the item was out of stock at that branch. Odoo 19 fixes this.
When a customer selects click and collect at checkout, they now see a location picker that shows live stock availability per site. If one warehouse has 3 units and a second branch has 0, the customer sees that before confirming. The system automatically reserves stock from the selected location when the order is placed.
Prerequisites
- Multi-location inventory must be enabled in Odoo Inventory settings
- Each pickup location must be configured as a warehouse or internal location in Odoo
- Stock must be properly allocated across locations (not pooled at a single virtual location)
Why This Matters for Omnichannel Retailers
For businesses running both online and physical stores, this closes the gap between digital demand and physical fulfillment. Customers who prefer to pick up locally can now do so with confidence. Returns and complaints from items not available at the chosen location drop significantly when customers make informed choices at checkout.
If your pickup orders process through Odoo POS, POS Ultraprint handles direct preparation ticket printing without requiring an IoT Box. Pickup workflows typically involve printing picking slips or preparation tickets, and POS Ultraprint does this from any browser-based POS session without popups.
AI-Assisted Product Recommendations
Product recommendation engines have existed for years in platforms like Shopify and WooCommerce. Odoo 19 brings this capability natively, using order history and browsing patterns to surface related and frequently-bought-together panels on product pages and in the cart.
The algorithm draws on your existing sales data. The more transactions in your Odoo database, the more relevant the recommendations become. New stores with limited history will see generic recommendations initially. These improve as order volume grows.
Recommendation Placement Options
- Product page — displayed below the main product description
- Cart sidebar — surfaced when items are in the cart, before checkout
- Thank you page — post-purchase upsell opportunity
Recommended products can also be set manually as alternatives or accessories through the product form in the Odoo backend. Manual curation complements the AI engine for high-margin items you want to promote explicitly.
Mobile Product Comparison and Wish Lists
Two features that often go underappreciated in the Odoo 19 release: mobile product comparison and wish lists.
Product comparison allows customers to select multiple items and view them side-by-side with attribute rows covering price, weight, dimensions, and tags. In prior Odoo versions, this comparison table was desktop-only. Odoo 19 makes it responsive for mobile and tablet. This matters because a large share of product research happens on phones before the final purchase decision.
Wish lists persist across sessions and devices for logged-in customers. A customer browsing from their phone can save items, then pick up where they left off on their laptop. Wish list data is also visible in the Odoo backend, giving you demand signals before a purchase is made. This can inform inventory planning and promotional targeting for high-demand items.
Custom Checkout Steps
Every unnecessary checkout field increases abandonment. Odoo 19 introduces a checkout configurator that lets you hide, reorder, or mark fields as optional in the checkout flow.
For B2B stores, this means you can add VAT number collection without disrupting the default flow. For B2C stores, you can remove fields that add friction — like company name — that are irrelevant for individual buyers.
Common Checkout Optimizations
- Remove the Company field for pure B2C stores
- Make Phone optional rather than required to reduce drop-off for new customers
- Combine shipping and billing address steps when they are typically identical
- Add a custom field for order notes or special delivery instructions
Measuring E-Commerce Performance in Odoo 19
Odoo 19 includes updated e-commerce analytics in the Website module reporting section. Key metrics to track after activating the new features:
- Cart abandonment rate — compare before and after activating recovery
- Recovery email open rate and conversion rate — standard email metrics from the recovery campaign
- Click and collect order share — what percentage of orders use this fulfillment method
- Recommendation click-through rate — how often customers interact with AI-suggested products
- Average order value over time — the combined effect of recommendations, wish lists, and comparison features
For high-volume stores, cross-reference Odoo analytics with Google Analytics 4 to get a complete picture of funnel performance across channels.
Summary
Odoo 19 closes major gaps in the native e-commerce experience: cart abandonment recovery, click and collect with live multi-location inventory, AI product recommendations, and mobile-optimized comparison. Each feature activates through the standard Website module without additional modules. The key constraint is that cart recovery only applies to future carts, so activate it as early as possible. Measure over 2 to 4 weeks, and tune your recovery email to match your product category and purchase cycle.
Frequently Asked Questions
Does Odoo 19 abandoned cart recovery work on historical carts?
No. Odoo 19 abandoned cart recovery only targets carts created after the feature is enabled. If you have existing abandoned carts from before activation, they are not included in recovery campaigns. Activate the feature as early as possible to maximize your recovery window going forward.
How does click and collect work with multiple warehouse locations in Odoo 19?
Odoo 19 click and collect shows customers a location picker at checkout displaying real-time stock availability for each pickup point. When a customer selects a location, Odoo reserves inventory from that specific site. Multi-location inventory must be enabled in Odoo Inventory settings, and each pickup point must be configured as a warehouse or internal location.
Do I need an IoT Box to print order tickets for click and collect orders?
If pickup orders flow through Odoo POS, you can use POS Ultraprint by Odoo Skillz to print preparation tickets and receipts directly from the browser without an IoT Box. This is particularly useful for click and collect workflows where staff need a printed picking slip to prepare the order before the customer arrives.
Are AI product recommendations available in all Odoo 19 editions?
AI-assisted product recommendations in Odoo 19 are part of the Website module. Check your Odoo edition and subscription level, as specific AI features may require the Enterprise edition. Manual product alternatives and accessories are available in all editions through the standard product form.
Can I customize the Odoo 19 checkout flow to add custom fields?
Yes. Odoo 19 includes a checkout configurator that allows you to hide, reorder, and mark fields as optional. You can also add custom fields for order notes or special delivery instructions. For B2B stores, adding VAT number collection is a common use case. For B2C stores, removing the Company field reduces friction for individual buyers.
Print Pickup Orders Without the IoT Box
Running click and collect through Odoo POS? POS Ultraprint lets your staff print preparation tickets and receipts directly from any browser session. No IoT Box. No popups. Works on tablets and mobile too.
References
- Sendtric — "Average Abandoned Cart Recovery Rates in 2026" (February 2026). https://www.sendtric.com/average-abandoned-cart-recovery-rates-2026/
- Certum Solutions — "Odoo 19 E-Commerce Features 2026: Complete Implementation Guide" (February 2026). https://www.certumsolutions.com/library/odoo-19-ecommerce
- Digital Applied — "AI Cart Abandonment Recovery: Cut 70% Drop-Off Rate" (February 2026). https://www.digitalapplied.com/blog/ai-cart-abandonment-recovery-ecommerce-guide-2026
- Sophisticated Cloud — "SMS Platforms That Turn Abandoned Carts into Sales for Ecommerce in 2026" (February 2026). https://www.sophisticatedcloud.com/all-blogs/
- Odoo Documentation — "Website and E-Commerce Configuration" (2026). https://www.odoo.com/documentation